Design Science: Di Cheng

Di Cheng, associate professor, is a master supervisor and the Director of the Department of Visual and Media Design.

He graduated from Wuhan University as an undergraduate and graduate student, and visited the Central Academy of Fine Arts for study. He is a member of the 3rd Young Scientist Association of China University of Geosciences (Wuhan), a research fellow of Hubei Academy of Arts, a member of Hubei Aesthetic Society, a member of China Society of Image and Graphics, Teacher of the International AI Training Program for Chinese Universities, the Canadian digital media lifelong achievement award expert certified art teacher, and a member of preparatory committee and judge of World Chinese Times Young Creative Awards Design Competition.

Scientific research achievements:

He has presided over the program supported by National Social Science Fund of China for Arts in 2017, the program supported by the Humanities and Social Sciences Fund of the Ministry of Education, and the philosophy and social sciences research project of thel Department of Education of Hubei Province; has participated in more than 30 programs including overseas scientific and technological cooperation projects of Hanban, National Key Basic R&D Program of China (973 Program), key projects of “985 innovation platform of the advantageous disciplines in the study of geological disasters in the Three Gorges Reservoir Area of the Yangtze River”. The design works have been exhibited in art exhibitions at home and abroad, including the “Academy Space” Youth Art Exhibition of Hubei Provincial Department of Culture, Spoleto Art Festival sponsored by EU, and Art Works Invitation Exhibition of Rome University of Fine Arts.

Field of research:

The design and development of cultural and creative IP products, and the building of IP brand image of cultural and tourism scenic spots; visual communication design, film and new media art; 2D and 3D animation and film and television special effects; VR virtual reality, AR augmented reality, XR hybrid reality and metauniverse virtual experience.

Honors and awards:

He has been awarded the 6th “Three Education Model” of China University of Geosciences (Wuhan), “Touching the Heart of CUG Good Party Member” among the staff of China University of Geosciences (Wuhan), the 11th “Top Ten Outstanding Youth” of China University of Geosciences (Wuhan), the “Top Ten Class Teachers” of China University of Geosciences (Wuhan) in 2014, the “University-level Undergraduate Teaching Quality Evaluation Award” in 2015 and 2016, the 9th “Outstanding teaching award for young teachers” of China University of Geosciences (Wuhan) in 2017 and the 5th “Zhuxun Young Teacher Education Award Fund” of China University of Geosciences (Wuhan) in 2018, the First New Talent Award for Teaching Excellence of China University of Geosciences (Wuhan) in 2020, and the “Most Popular Teachers” of China University of Geosciences (Wuhan) in 2022.

His works won the gold award of the 12th Chutian Innovation Award of Hubei Province, the Designer Award of the 11th South China Star Design Art Competition of China, the gold award of the First Art Works Exhibition of Colleges and Universities in Hubei Province, the bronze award of the First Art Works Exhibition of Colleges and Universities in Hubei Province, and the silver award of the 13th Chutian Innovation Award. The works were funded by the animation fund of the Ministry of Culture for two times.

The graduate degree course Originality of Text and Pictures and Visual Communication won the excellent postgraduate course in the second half of 2008. He has instructed the students to participate in professional competitions and won 82 awards, including 9 international awards and 36 national awards. His students have been awarded the excellent thesis of Hubei Province for many years, and his students also went to Beijing University, Tsinghua University, Wuhan University, Tongji University and other famous domestic universities, as well as the Royal College of Art, Parsons School of Design, California College of the Arts and other famous foreign universities for further study. Under his guidance, the students have been granted dozens of state-level undergraduate innovation and entrepreneurship programs, general programs and other programs. In the 23^rd Students’ Scientific Papers Report Meeting, he was rated as the school level excellent advisor by the student science and technology work leading group of CUG. In 2015, he was engaged as the advisor of the “Micro League Class” team of the Youth League Committee of China University of Geosciences (Wuhan). He was awarded the excellent advisor in the Third “Brother Win” International College Students Creative Competition, and the guided work “Story of Sand and Stone” tied for the national first prize with the works guided by China Academy of Fine Arts.

Courses offered:

Undergraduate: “Research on the Development of Cultural and Creative Products”, “Layout Design”, “Video and Column Design”, “Interactive Design”, “Digital Media Design”, “Digital Animation Design”, “Split Shot Design”, “Digital Post Synthesis”.

Graduate student: “Research on the design and development of cultural and creative IP products”.

Contact information:

E-mail: dichengstudio@163.com