The Party Branch of the Department of Landscape Science of School of Arts and Communication Helps Rural Revitalization with Design

The report of the 19th CPC National Congress pointed out that we should vigorously implement the strategy of rural revitalization in accordance with the overall requirements of “building rural areas with thriving businesses, pleasant living environments, social etiquette and civility, effective governance, and prosperity”. To revive the nation, the rural areas must be revitalized. Under this call, the important carriers of red tourism, such as “Party Building Park” and “Community Revitalization”, have developed rapidly. Today, with the vigorous development of rural construction, they are of practical significance. They are not only political projects and cultural projects, but economic projects to promote rural development. Using the landscape with characteristic connotation to "tell the story of the party and inherit the red spirit" can organically combine the landscape design with the content of Party building, spread the spirit and better bring convenience to residents' life.

This year, in order to implement the rural revitalization strategy and the “Opinions of the State Council of the Central Committee of the Communist Party of China on the Key Work of Comprehensively Promoting Rural Revitalization in 2022”, the Ministry of Culture and Tourism, the Ministry of Education, the Ministry of Natural Resources, the Ministry of Agriculture and Rural Affairs, the National Rural Revitalization Administration and the China Development Bank recently jointly issued the “Opinions on Promoting Cultural Industry to Empower Rural Revitalization”, which mentions the need to take “culture-led and industry-driven” and “scientific planning and characteristic development” as the basic principles to empower the cultural industry to revitalize rural areas and effectively activate the excellent traditional local culture. Among them, the creative industry, art industry, cultural and tourism integration are taken as key empowerment to apply more art elements and artistic elements to rural planning and construction, to build characteristic bookstores, theatres, museums, art galleries, etc.

In response to this call, the Party Branch of the Department of Landscape Science of the School of Arts and Communication has carried out the transformation design on red cultural theme for three representative neighborhoods in Kanjiang Street, Wuxue City, Huanggang City, Hubei Province. They brought into play the professional advantages of the Department of Landscape Science to activate Kanjiang Street in Wuxue City with art design, provided creative design support for community construction and created the characteristic brand of "one community, one card" in combination with teaching, scientific research and social practice, forming a cultural card with regional influence.

They mainly thought about the community revitalization of Kanjiang Street from community characteristics, community spiritual outlook and the mission of community transformation. Through designing warm party-mass relations, improving rural civilization, innovating and improving the community organizations leading system, and improving the refinement level of grass-roots social governance, they strive to a dynamic, harmonious and peaceful “new” community.

Through the form of “one community, one card”, they have focused on building Meiyuan Community, Weiyuan Community and Baishuxia Community, so as to create a benchmarking community party building in Wuxue City from point to area. The following is the corresponding scheme:

Meiyuan Community is built into a culturally integrated community by excavating its historical stories under the guidance of the red stories and the development process of the Party in Wuxue City:

In the name of "Advocating Benevolence and Valuing Education", Weiyuan Community focuses on building a Party Service Center, takes culture as the foundation to build a “Humanistic Weiyuan”, and tells the historical story of Kanjiang Street from the perspective of exhibition and popular science.

Baishuxia Community focuses on building a red community from the perspective of agriculture-tourism integration, which is divided into three aspects: characteristics first, culture as the soul, tourism as the path to show the agricultural memory of Wuxue City, and use the landscape to carry nostalgia.

Urban and rural communities are the basic units of social governance, carrying the most basic production and living activities of people. Benign community space governance can truly achieve the renewal and development of community space and comprehensive human development, as well as serve as a carrier for party building in the new era. In the future, the Department of Landscape Science of the School of Arts and Communication will continue to provide creative support for rural construction in combination with the teaching, research and social practice, so as to improve the added value of rural economy and promote the improvement of human living environment.